Alex S.

Career path.

1. Mistral AI

   Researcher, Sports

   Jan 2025 - Present
2. Formula E

   Executive Consultant

   Mar 2023 - Present
3. Atletico Studio

   Partner, Chief Experience Officer [Fractional]

   Apr 2022 - Present
4. Alex Simonini Associates LTD

   Principal Consultant

   Feb 2012 - Present
5. Atletico Studio

   Partner, VP Brand Experience

   Apr 2021 - Mar 2022
6. Nokia

   Brand Partnership Consultant - Fitness & Connectivity

   Jun 2019 - Dec 2020
7. Under Armour

   Sports Marketing & Connectivity Consultant

   Apr 2019 - Oct 2019
8. CHANEL

   Executive Consultant - Marketing, Digital Innovation, Brand Experiences

   Apr 2019 - May 2021
9. Atletico Studio

   Partner, Director of Brand & Creative

   Jan 2019 - Mar 2021
10. Nike

    WD+C Brand and Creative Consultant

    Apr 2017 - Jun 2018
11. Swatch Ltd.

    Creative Consultant (CX) - Product Customisation

    Jun 2016 - May 2017
12. La Martina

    Creative Consultant - Brand Experience Designer

    Feb 2016 - Mar 2017
13. Octagon

    Head of Octagon Labs (Innovation & Design)

    Aug 2015 - Apr 2019
14. Vans

    Creative Consultant - Brand Experience

    Mar 2015 - Feb 2016
15. 奥美公关

    UX Research & Design Consultant

    Jan 2013 - Jan 2014
16. Microsoft for Startups

    Co-founder — Head of Design, WHOS IN

    Oct 2012 - Dec 2014
17. The North Face, a VF Company

    Creative Consultant - Brand Experience Designer

    Apr 2011 - Feb 2016
18. FCA Fiat Chrysler Automobiles

    Digital Creative, Brand Activation

    Aug 2004 - Mar 2011
19. Chinaoverload

    Co-Founder, Creative Partner & Designer

    Jan 2004 - Jan 2011
20. Hermès

    Digital Designer, eCommerce

    Mar 2003 - Jun 2004