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Career profile

Ben Farrell

AI & CX Strategist | Conversational AI, Conversation Design & Contact Centre Transformation | Author | Speaker | Advisor

Sydney, New South Wales, Australia

Career path.

  1. Cisco

    Head of Growth & Strategic Alliances, Webex CX Solutions – APJC

    Aug 2025 - Present
  2. Ben Farrell AI

    Independent Advisor, Speaker & Author: AI, CX & Contact Centre Strategy

    Jan 2023 - Present
  3. Intuit

    Senior Manager, CX & AI Transformation

    Sep 2024 - Aug 2025
  4. LivePerson

    Principle AI Strategist, Conversational AI (APAC)

    Feb 2024 - Oct 2024
  5. LivePerson

    Senior Manager, AI Conversation Design & Transformation (APAC)

    Jul 2021 - May 2024
  6. Nuance Communications

    Principal AI & CX Solutions Consultant

    Sep 2018 - Sep 2021
  7. Telstra

    Digital Experience Manager, Conversational AI

    Nov 2017 - Oct 2018
  8. Flamingo BPO Solutions

    Head of Contact Centre Operations – APAC Market

    Feb 2016 - Feb 2017
  9. Apple

    CX Program Manager - APAC, Apple Care

    Mar 2013 - Feb 2016
  10. Symantec

    Manager of Global (English) CX, Training & Quality

    Feb 2010 - Mar 2013
  11. Symantec

    Training & Quality Specialist

    Feb 2009 - Feb 2010
  12. AAPT

    Team Manager - Inbound Acquisition

    Jan 2007 - Feb 2009
  13. Triple Zero Victoria

    Police Communications Officer

    Nov 2003 - Jan 2007
  14. Pinpoint Marketing Consultancy Ltd

    Customer Service Representative

    Nov 1999 - Sep 2002