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People / Caetano Maffra
CM
Career profile

Caetano Maffra

GTM & AI Product Lead @ Meta | AI Agents & Business Messaging on WhatsApp | 13+ Years Building New Businesses, Growth and Strategic Partnerships | LATAM Expansion

São Paulo, São Paulo, Brazil

Career path.

  1. Meta

    Product Marketing and GTM Lead, AI Agents (WhatsApp)

    Oct 2025 - Present
  2. Conflow

    Co-Founder, Curated Networking and Innovation Experiences

    Jan 2025 - Present
  3. Cuia Tech

    Co-Founder and Strategic Advisor, AI Products and GTM

    Jan 2022 - Present
  4. Hotmart

    Head of Product and Strategic Partnerships, New Business

    Oct 2022 - Sep 2023
  5. HUGO BOSS

    Consultant - Senior Product Manager, Global E-commerce Strategy

    Oct 2022 - Jul 2023
  6. VTEX

    Product Lead, Marketplace and Strategic Partnerships

    Dec 2021 - Jun 2022
  7. VTEX

    Head of Marketplace and Strategic Partnerships

    Jun 2020 - Nov 2021
  8. Lojas Marisa

    Marketplace Strategy Lead, Digital Transformation

    Jun 2019 - Apr 2020
  9. Ricardo Eletro (Máquina de Vendas)

    Head of Digital Products and Strategic Partnerships

    Sep 2015 - Feb 2019
  10. Ricardo Eletro (Máquina de Vendas)

    Head of New Business

    Sep 2014 - Aug 2015
  11. Máquina de Vendas

    New Business Analyst

    Sep 2013 - Aug 2014