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Career profile

Irina Rivers

Brand & Marketing Strategy Leader at Amazon Prime | ex-Meta Integrated Planning Lead | Translating Cultural, Consumer, and Platform Shifts into Marketing Strategy

New York, New York, United States

Career path.

  1. Amazon

    Sr. Brand Marketing Manager, Prime Paid Social Lead

    Jan 2025 - Present
  2. Meta

    Strategic Planning Lead (Integrated Media), Instagram NA

    Nov 2022 - Sep 2024
  3. Meta

    Strategic Planning Lead (Integrated Media), Facebook App NA

    Apr 2017 - Oct 2022
  4. Mindshare

    Partner, Director, Paid Social Media

    Oct 2015 - Mar 2017
  5. MediaCom

    Director, Organic Social

    Feb 2014 - Oct 2015
  6. sparks & honey

    Associate Director, Content Strategy & Distribution

    Apr 2012 - Feb 2014
  7. Horizon Media

    Sr. Social Media Strategist

    Aug 2009 - Apr 2012