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People / Kara Rivers Helfrich
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Career profile

Kara Rivers Helfrich

Consumer Product Marketing & Growth Leader | Growth @ Perplexity | Prev. Head of Product Growth @ Snap Inc.

San Francisco, California, United States

Career path.

  1. Perplexity

    Growth

    Dec 2025 - Present
  2. Kara Rivers Photography

    Photographer

    Jan 2012 - Present
  3. Snap Inc.

    Head of Product Growth

    Apr 2023 - Oct 2025
  4. Snap Inc.

    Manager, Growth

    Jan 2020 - Apr 2023
  5. Snap Inc.

    Growth Manager

    May 2017 - Jan 2020
  6. Snap, Inc.

    Growth Creative Coordinator

    May 2016 - May 2017
  7. Capitol Records

    Marketing

    Jan 2013 - May 2016