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Career profile

Thomas Lilja

GTM Marketing for Windows AI Devices | Microsoft, Apple, HP & Nespresso | Marketing, Sales & Team Leadership | B2B & B2C Go To Market Management

Stockholm, Stockholm County, Sweden

Career path.

  1. Microsoft

    Nordic & Benelux B2B Partner Marketing Manager for AI-driven Copilot+ PCs & Windows 11 Pro

    Aug 2025 - Present
  2. Nestlé Nespresso SA

    Sales Manager Consumer Channel

    Dec 2016 - Dec 2024
  3. Microsoft

    Interim mission: Microsoft Channel Marketing Lead (B2C)

    Jan 2015 - Jun 2016
  4. Sale Nordic

    Client & Business Director including Interim mission at Microsoft (B2B, B2C, B2B2C)

    Jun 2013 - Jun 2016
  5. Apple

    Apple - Head of Retail Channel (B2C)

    Apr 2009 - Sep 2012
  6. HP

    HP Nordic Marketing Manager Supplies

    Jan 2008 - Jan 2009
  7. HP

    HP Country Sales Manager Retail & Scandinavian Marketing Director (B2C)

    Dec 2005 - Jan 2008
  8. HP

    HP Consumer Business Development & Trade Marketing Manager (B2C)

    Jan 2003 - Dec 2005
  9. HP

    HP Country Sales Manager Employee PC Purchase Programs (B2B and B2B2C)

    Jan 2001 - Dec 2003
  10. HP

    HP = My 8 years in Business Administration, Sales-, Marketing- and People Management (B2B, B2C)

    Jan 2001 - Feb 2009
  11. TCM AB

    Key Account Manager of Home PC offers from employer to employees (B2B & B2B2C)

    Dec 1997 - Dec 2000
  12. City Stormarknad Consumer Electronics

    Store Manager in an iconic chain of Consumer Electronics Stores

    Aug 1990 - Dec 1997